Sullivan Glove Co.
Branding, Design, and Development
After over seventy years, the Sullivan Glove Company needed a refresh. Sullivan has worked hard behind the scenes for decades crafting high-quality, private label gloves alongside their own. With the desire to get Sullivan gloves in front of a new generation, they had a passion for crafting a brand that would better reflect their core ideals.
After walking through a rebrand process, Clever.ly also helped with brand and social strategy, as well as modernizing the Sullivan e-comm experience. This has empowered Sullivan to start selling directly to customers in fresh new ways and to launch an exciting new chapter.
Our Role
Branding
Website Design & Development
Collateral Design
Strategy (PR, Brand, Social)
Before
The Sullivan Glove Co. started over seventy years ago making gloves in WWII shipyards. The owners of Sullivan wanted to modernize their brand and website experience as they prepare new lines, experiences, and products.
The Rebrand
The new Sullivan mark keeps the spirit and heritage of the company while also modernizing it. The wispy letters and clip art logo have been replaced by something substantial, solid, and trustworthy.
This new logo helps better communicate the core values of heritage, hard work, and quality craftsmanship.