M6:33 Capital
Brand Development
M6:33 Capital partnered with Clever.ly to build out a mark, flesh out a brand direction, develop strategy for presenting to future clients, and design collateral to win those clients over.
Our Role
Branding
Collateral Design
Strategy
Clever.ly worked closely with M6:33 to make sure their core values were well-communicated in their primary mark.
As with every logo project, one idea spawns many others. We walk through this process with our client, fine-tuning the logo until it sings.
The M6:33 mark is designed to not only carry the name of the company, but also communicate its ethos as well.
The shield shape evokes a feeling of stability and trust. The treatment is clean, modern, and quiet to communicate that M633 isn’t flashy and showy but is considered and trustworthy.
Along with the mark, we developed a set of brand colors, supporting typography, logo lockups, and collateral. This helped arm M6:33 with everything they needed to be successful in the world of print to digital for years to come.
Clever.ly also designed a suite of business collateral to help win over future partners and investors. Applying the brand to business cards, pitch decks, and websites all helps M6:33 put their best foot forward.