Portland Diamond Project
Digital Activations
When it came time to start telling the story and informing future fans about the movement to bring an MLB team to Portland, Portland Diamond Project turned to Clever.ly. With various digital activations, we’ve helped tailor messaging and content to local government, business partners, investors, and—most importantly—the fans. So far we’ve crafted everything from a custom website and digital avenues for a 40,000-strong (and growing!) petition to interactive kiosks and a regular feed of social media content.
Our Role
Experience Design
Web Development
Ongoing Site Management
The Portland Diamond Project website had to serve many purposes to a diverse set of audiences. Curious locals, hardcore fans and potential investors all had to have quick access to necessary information.
We built a hub that not only functions as a place for current news updates but also acts as a record of the movement itself.
As always, we work to make our web experiences fully responsive. The majority of web traffic is mobile. We work to give the mobile versions of our sites special care so they don’t feel like cookie cutter mobile experiences.
The Portland Diamond Project site received extra work to make several features play just as well on mobile as they do on desktop.
We’ve got even more work with Portland Diamond Project waiting in the wings. We’re excited to share what else we’ve been working on and how we’re telling the story of this movement.