A guide to Auditing Google AdWords

When we begin auditing a search campaign in Google AdWords we start by looking at settings, keywords and landing pages.    Settings refers to everything from bid strategy, location targeting, device targeting, language settings and more.  Keywords refers to the words and terms the campaign associates with in order to appear in relevant searches. There are a few reasons …

Facebook Advertising Split Test Case Study

Facebook Ads Manager has some great functionality for advertisers, including the ability to run split tests.  According to Facebook’s documentation “Split Testing helps advertisers understand how different aspects of their ads affect campaign performance. Similar to A/B testing, Split Testing lets you test different versions of your ads so you can see what works best and …